"The Attention Economy is a machine built to extract time and focus, leaving people exhausted and isolated. The Heroic Health Club Platform is built to reverse that flow. We capture attention only to immediately convert it into actionable health, wellness, and real-world skills. We are turning the weapon of the modern era into a tool for rural survival."

Healthcare impacts all of us - and whether we decide to fix it or not will determine how healthy and well America is today and in the future.

This will impact everyone.

America is in a healthcare crisis - $4.5 trillion/yr and growing with no end in sight.

The Trump administration is trying to fix it - agree with them or not - at least they are bringing the issue to the forefront and doing what they think will solve the problem. It doesn’t matter whether you love Trump or hate him - healthcare needs to get reengineered and fixed.

Here’s the facts:

• HR 1 cut $911 billion from Medicaid, $134 billion of which will impact rural areas. Rural hospitals were already under severe financial strain before HR 1’s passage, with 44% of rural hospitals nationwide losing money.

• Since around one quarter of rural residents rely on Medicaid for health coverage, the law is expected to sharply increase uncompensated care as millions of Americans lose insurance. For hospitals already operating on thin margins, rising uncompensated care costs could trigger another wave of rural hospital closures across the country.

• To blunt the impact of these Medicaid cuts on rural health care providers, Congress created a temporary bailout fund known as the Rural Health Transformation Program (RHTP) as part of HR 1. The program was proposed in an amendment to HR 1 by Maine Senator Susan Collins and provides $50 billion over five years for states to invest in rural health care. But that amount covers barely more than one-third of the cuts rural communities face. In addition, the law only allows 15% of funds to be used for payments to providers for lost revenue. As a result, rural providers can receive at most $7.5 billion to offset losses tied to HR 1. After RHTP expires, hospitals will face growing financial losses, resulting in a net loss of approximately $126.5 billion over 10 years.

• If the industry doesn’t change how they are doing things, RHTP is like lending someone a bucket to catch rain from a leaking roof. It’s too small to hold what’s falling and is taken away before the roof ever gets fixed. If the industry finds a new tool that fixes the leak before the bucket is needed - this is the preferred path.

• The states are having difficulty finding this “new tool” - they are stuck in their old ays of “fixing leaks with a bucket - they are paralyzed by the fact that they are in a no-win situation. https://kffhealthnews.org/rural-health/rural-health-transformation-program-federal-cms-clawbacks-state-plans/

What is the solution - how can we do more with less?

The solution to the healthcare crisis is quite simply engagement - getting the attention of the patient or future patient on a daily basis to be able to help change their behavior to a healthier lifestyle - one where they actually do what their Dr or health practitioner tells them to do. If we want certain outcomes, we need to put in the work and reps to get there.

The healthcare industry is addicted to the current input based system, where they provide the inputs and bill for them regardless of whether it works or not. We need to move from that to an outcomes based system that just bills for the outcomes, regardless of the inputs.

For example we need to bill for the child who has learned how to live a healthy life with healthy habits, rather than paying for the hospital visit of the unhealthy child with the chronic disease that is preventable. Of course many times this isn’t an either/or decision, but the data shows us that paying upfront for preventative health training, delivers many times the ROI of procedures paid for that can be avoided down the road for prescriptive care.

If the healthcare providers end their addiction to the easy money of input billing, and move to value based billing - not only would the $4.5 trillion/yr budget dramatically decrease, but the American population would get healthier and more responsible for their health. The social impact on all fronts would be massive.

But how does the industry do this?

Here’s one of the ways this can be done - with little upfront cost, no risk and showing results within months:

Its called the Heroic Health Club - an extremely scalable health and education platform that works in schools, hospitals, service organizations, families and anywhere that has access to people who need to be healthy and learning.

It's like Minecraft for the kids, and Google/Youtube for the parents, and Pokemon Go for the community - all integrated with that person’s real world. We are much more than an app - over 90% of the people stop using an app after the first 30 days. Our platform delivers the right combination of technology and the real world.

We’ve built and tested the platform with over 10 million students over the past decade - we have the data to strike the right balance between the digital and real worlds of the family and their community, and get their attention and change behavior.

Technology and the Real World - we have to take the lead from platforms like Google or Amazon, and use tech to focus on the end user - every day. The actions of the user will drive everything else. We replace existing screen time with beneficial learning and turn the upcoming generation into influencers of good. We have created the proper balance of virtual and the real world.

Family Involvement - our imperfect families are the best we have to engage people who care and who will stick with us through thick and thin. The family is the economic force in India - If a family has food to eat and a roof over their head, then they are able to focus their energies on solving other problems in their lives.

Mission Focused - when a person is on a “mission” - they are different. They are more focused, engaged, committed and successful. They have hope. Research shows these people are about 20 times more likely to be engaged than others. People do amazing things when they are on a mission. This attracts people.

Easy Button - It's like Minecraft for the kids, and Google/Youtube for the parents, and Pokemon Go for the school and community - all integrated with that person’s real world. We are much more than an app - over 90% of the people stop using an app after the first 30 days. We are a way of life.

Daily Attention Capture in Attention Economy - It's all about attention. We know how to get the attention of the kids and their families in this hyper-competitive ‘attention economy’ we live in, then we get the right platform into their hands that will keep their attention on a daily basis. This instills hope in their lives that will motivate them to work hard to solve their problems.

Focused on Data that Shows ROI and VBC - the problem with traditional healthcare is its based on a payment model that pays for inputs regardless of whether they worked or not. If we move to a Value Based Care model where providers are paid on the outcomes regardless of what the inputs are, then the market incentive starts to line up with the preferred outcomes - organizations are paid based on outcomes regardless of inputs.

Advocacy and PR - families can have a massive impact on other families and supporting initiatives with lawmakers and the media. We provide the right tools that make influencing and letting their voice be heard that are noticed and acted upon. For any organization or cause that needs people rallying around, this is the platform.

www.heroichealthclub.com - this is the solution to the rural health care crisis and what should be a part of every state’s innovative solution to the healthcare crisis - fixing the problem instead of just bringing a bucket to the party.